Commercial Sample 1:

Commercial Sample 2:

Commercial Sample 3:

With your partners, you will select one item from the buyer bag. You must create a 1 minute commercial that convinces your audience to purchase your product. You must complete a commercial outline and present. You may create a video for extra credit.Use everything you know about persuasive technique.

You will need to stretch your imagination to make the ordinary extraordinary. What famous star might have used that product; what military commander might have special ordered your item? Carefully consider the kinds of appeals you might make to spur interest in your product. Are there any bonus items if you order in the next thirty seconds? Let your imagination take your simple object to new heights.

Assignment Links:
Commerical Outline Sheet
Presentation Feedback Forms
Wevideo

Persuasive Techniques in Advertising:

• Avante Garde –  The suggestion that using this product puts the user ahead of the times. A toy manufacturer encourages kids to be the first on their block to have a new toy.
• Weasel Words – “Weasel words” are used to suggest a positive meaning without actually really making any guarantee. A scientist says that a diet product might help you to lose weight the way it helped him to lose weight. A dish soap leaves dishes virtually spotless.
• Magic Ingredients – The suggestion that some almost miraculous discovery makes the product exceptionally effective. A pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor’s.
• Patriotism – The suggestion that purchasing this product shows your love of your country. A company brags about its product being made in America.
• Transfer – Positive words, images, and ideas are used to suggest that the product being sold is also positive. A textile manufacturer wanting people to wear their product to stay cool during the summer shows people wearing fashions made from their cloth at a sunny seaside setting where there is a cool breeze.
• Plain Folks – The suggestion that the product is a practical product of good value for ordinary people. A cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product.
• Snob Appeal – The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle. A coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery.
• Bribery – Bribery offers you something “extra.” Buy a burger; get free fries.
• Bandwagon – The suggestion that you should join the crowd or be on the winning side by using a product—you don’t want to be the only person without it!