Advertising

20 Important Reasons to Study the Media

The Center for Media Literacy

Advertising Age Magazine about trends in advertising

AdWeek Magazine about trends in advertising

Jean Kilbourne Jean Kilbourne is internationally recognized for her groundbreaking work on the image of women in advertising and for her critical studies of alcohol and tobacco advertising. She is the creator of the “Killing Us Softly” series of films.

Jean Kilbourne’s TED Talk: “The Dangerous Way Ads see Women”

Ad Archives:

About Face About-Face arms girls with the knowledge and tools they need to fight back against a culture that diminishes and disempowers them. See their gallery of offensive ads.

AdFlip The world’s largest archive of classic print ads

Adland Advertising information as well as access to commercials and an archive.

Center on Alcohol Marketing to Youth The Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health monitors the marketing practices of the alcohol industry to focus attention and action on industry practices that jeopardize the health and safety of America’s youth.

The Gender Ads Project A website that examines how gender is portrayed in print  advertising.

Now Foundation – Love Your Body The National Organization for Women’s Love Your Body Project examines stereotypes around beauty and ads that both demean and empower women.

Sociological Images a blog that offers image-based sociological commentary on a wide range of social phenomena. The aim of the blog is to encourage readers to learn to see how social institutions, interactions, and ideas (including advertising) affect the individual. Check out their Pinterest account for boards on various types of advertising and marketing.

Tobacco Ads: Campaign for Tobacco-Free Kids

Trend Hunter Trend Hunter follows the latest trends in the U.S. and around the world.  Trends are both the cause and effect of many advertising campaigns.


As discussed in class, respond to Killing Us Softly 4, the film you watched in class. Use your first name and last initial so that you may be identified. (If there is more than one of you with the same first name, last initial, be creative.  How will I know who you are?) What did you agree with? Disagree with? What made you angry? Sad? Frustrated? What part or parts stuck with you and why? Your response should be at least 250 words.  When possible, use quotes to support your points. Your argument and/or idea will be stronger if you support it.

You should also respond to AT LEAST one other person’s comments.  More class participation credit will be given to those who comment more.  I will be reading all of your comments, so check back for my responses.  Although I cannot respond to all of you individually, I will make comments where I see fit.  -Ms. Mc

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